11.03.2019

A Practice Class at Incheon National University

From March to June 2019, on Wednesday afternoon, this course organizes presentations or excursions with various representatives of European Companies established in Korea. The purpose is to gather various expatriates to discover the potential of European companies and institutions, their presence here in Korea, and the good and bad of being a European in Korea. 
 
Furthermore, our students are interested to learn what requirements and skills are needed by European companies to get an internship or a job.

Thus during three month, guided by motivated students, different companies and institutions are invited to visit us and briefly introduce themselves, respond to the students questions, and have an enjoyable experience presenting their homeland and their objectives in Asia.

Our students are studying German or French and European Trade. English skills are required. Most of them are in the 3rd or 4th academic year. Also our international exchange students can participate in this class.
In order to graduate, each group of students supervising one of the six or seven delegations will have to make a presentation and remarks on the website of this class.

Classes always on Wednesday, 3.00 – 6.00 pm
Room 502, College of Humanities, Bldg. 15


2019 schedule

1  Wednesday, March 6th   Introduction

2  Wednesday, March 13th Explaining of the class

3  Wednesday, March 20th History of Korean‐European relations

4  Wednesday, March 27th  How to do Power‐Point 1? (seperate classes)

5  Wednesday, April 3rd      How to do Power‐Point 2? (seperate classes) Forming Student Teams (together)

6  Wednesday, April 10th    Intercultural Aspects, Job‐Application

7  Wednesday, April 17th   Excursion to Rittal Company (Germany), Songdo, Mr. Marc Kim, Director.

8  Wednesday, April 24th   Nogae Trading, Consulting (France-Korea), Mr. Thierry Nannette (CEO)

9 Wednesday, May 1st      Muser Company (France-Korea), Mr. Christophe Nuser (CEO), Licensing, Brands

10 Wednesday, May 8th    Advantage Austria, business organization, Mr. Franz Schröder, director

11 Wednesday, May 15th  Student Presentations "Service Companies" (F), "Fashion" (G)

12 Wednesday, May 22nd Student Festival

13 Wednesday, May 29th    Excursion Mando Brose (Germany-Korea); Meeting point on campus in front of building 10 (Guest House) at 14.55.

14 Wednesday, June 5th   Student Presentations "Food" (F), "Food" (G), , "Automotive" (F), "Household" (G), "Household" (F)

15 Wednesday, June 12th Small Test, Final Remarks


writing Text for this website:
Rittal: Team "Household" (German) and "Household" (French)
Nogae /TN Consulting: Team "Service companies" (French)
Muser: Team "Fashion" (German)
Advantage Austria: Team "Food" (German), "Food" (French)
Mando-Brose: Team "Automotive" (French)


Contact and Questions:
Prof. Michael Menke (German), mmenke@hotmail.com  Office Room 525
Prof. Johann Blondeau (French), blondeaujohann@gmail.com  Office Room 523


Rittal

On May 17th we visited Rittal Company in Songdo.


Rittal Company is located nearby Incheon university and at the first two workers showed the video introducing company to us. We can know how they have grown successfully in the market and what they have as a vision ,making productions. After watching it, they explained us about the enclosures which is essential part of machinery and the related system and then we entered the inner side of plant. It was quite well ordering, and products are organized with the most efficient way. The enclosure seemed simple, but every process needed so much delicate efforts and they cared so much of maintaining the qualities. They said it’s important to protect enclosures from any damage, exterior conditions. The precision was the keyword. And it was impressed that employees are properly informed of safety procedures. There were many posters all over the factory about safety rules.
Rittal is a German company headquartered in Herborn. The company manufactures electrical enclosures for use in industrial settings. Founded in 1961, Rittal is a subsidiary of the Friedhelm Loh Group. The name Rittal is derived from the places where the company was founded – Rittershausen in Dietzhölztal.
Furthermore, Rittal manufactures now in 13 plants, 3 continents. Among them the Rittalshausen plant has the largest area, 45,000 m². They usually one size of enclosures in Europe and they provide the standard(TS 8).
TS 8 enclosure, which can also be used as an IT rack. The Rittal portfolio also includes a wide range of enclosure types, from small cases and compact enclosures, through to entire enclosure systems. Director Marc Kim said that especially the customers in Korea have various demand. So they also give the service to customize.
Director Marc Kim and the Human Resource Manager answered many questions regarding job application and qualification. They said English capacity is crucial, since they communicate with coworkers in English and they prefer people with experience, because they are not affordable as if conglomerates invest the new employees and especially the students in college of liberal arts have rare opportunities, that we can apply for marketing or human resources department. So before applying we must build up as much experience as we can. At the end the manager gave us one tip, to get SAP certificate. It’s used in a lot of foreign companies.

NOGAE Trading

On April 24th Mr. Thierry Nannette introduced the company NOGAE Trading, which does consulting between Korean and foreign companies.

Presentation

Nogae Trading Co. LTD is a merger of two companies: TN consulting and Nogae Group. TN consulting is an import-export consultancy firm based in Seoul, South Korea. Nogae group is a francophone digital marketing company based in Mauritius with several branches in regions of Africa, Europe, North America and Caribbean. Nogae Trading Co. LTD has been created in October 2018. The vision of the company is to connect Korean and non-Korean companies to facilitate business both inside and outside of Korea. The mission of the company is to provide access to the Korean market while being a relay for the other markets of Nogae Group. Simplicity, Quality and Satisfaction are values that the company conveys, in order to ensure the smooth operation and success on our client projects. 

Nogae is focusing on three main activities areas: Import-Export, Digital marketing, Art Business. And there is also a transversal field Consulting. For Import-Export sector, They source by Searching for a product, a skill and a supplier and/or distributor. What they are dealing with is Food & Beverage, Cosmetics, Accessories, IT, consumers goods, renewable energy and etc. For Digital marketing sector, they utilize Website, Mobile application, Contents management such as LinkedIn, Facebook, Twitter, Instagram. For Art Business sector, They hell Exhibition and help Organization of artistic exhibition, Also they sell some Artworks, and give people Artist Representation. For Consulting sector, they role as Intermediation, so they offer Advisory, counselling service, Representation. They also hell Events such as B2B meeting, networking, Business Visit, Supplier Visit tour, etc… 

Nogae asia has a 'digital marketing' activity contract with its Asian partners and partners for its customers They also have partnerships with Millennium Destinations, Spoon and CEFC.  Millennium Destinations which is boutique consulting company based in Seoul, they provide innovative solutions and services for global marketing, communications, business development and event planning.  Spoon is the company offers menus change with the seasons to clients. Last, CEFC support small business start-up and development process in Korea. 

I was interested in a company that is engaged in trade activities. So this class was very useful to me .And I could know the meaning of Nogae company. The boss said that the meaning of Nogae was made in the name of his daughter. I think that the company‘s name is a fresh name to remember immediately. Also, I usually have a lot of questions about how to manage sales, marketing, and business management. It was time to learn various tasks through this class. And if I have a chance, I want to have an intern experience here.  


Muser



On May 1st Mr. Christophe Muser introduced his company "Muser Trading' and explained the terminus "licensing".introduction


He talked about the reasons why the Muser Company is targeting the Korean market. First of all, Koreans have high Internet usage and preference for French luxury brands. And Korea's duty-free market is the largest in the world, and unlike other countries, there are duty-free shops in downtown. In addition, since Korean products are also famous in neighboring countries such as China, Japan and Indonesia, they can introduce French luxury brands to other Asian countries by using the Korean market.
 Muser Company serves as a link between Korean fashion companies and French luxury brand companies. The method explained the concept of licensing, imports, and reexportation. A licence means a contract to purchase the copyright of a brand company and to utilize its recognition. However, because they do not give licenses to their main products, Korean companies import them, sell them side by side with their products, and use their awareness. Reverse export means importing and selling goods produced under a license agreement from a Korean company back at the head office of the French brand.
Finally, he explained what Muser company did. They import French luxury brand products and sell them to Korean companies. This is called consignment sales. But this requires self-sufficiency as they can receive money after Korean companies sell their products to consumers. This problem can be solved by buying a finished product. This is to buy imported French products from a Korean company and pay them 30 days later even if they don't sold. They uses the distribution network, which provides full-entry services in Korea, and currently uses hotels and duty-free shops. Second, it runs a site called directo. The site is said to have collected products that were launched in a license for a French luxury brand. So, there is the advantage of solving the difficulties of language and payment methods that Korean people experience when they log on to their headquarters' homepages to see other French brand products. The site has been promoting itself by signing contracts that can be seen on NAVER.
 







Advantage Austria



On May 8, we had two guests from “Advantage Austria”. They are Dr. Franz Schröder and his intern Mr. Daniel Weißenbacher. Dr. Franz Schröder is Head of the Austrian economic organization “Advantage Austria”. They visited our class to tell us about his company.
“Advantage Austria” is located in kyobo Bldg., Floor 21 1-1, Jongno, 1-ga, Jongno-gu, 03154, Seoul. This organization is the trading-part of the Austrian embassy in Korea. They provide a broad range of intelligence and business development services for both Austrian companies and their international business partners. They also provide all information for Korean companies possibly need to do business with Austria. All of that information includes business directory and key information about investment opportunities and the market environment in Austria. They offer opportunities to get to know Austria and its economy up close through exhibitions, lectures, presentations and a variety of other events.
Dr. Franz Schröder said, many companies want to have some real action and they require some real head in the countries. So this organization is finding for that companies some business partners, who are needing some products and could represent that Austrian products here in Korea. And he said, they have some Austrian pavilions. So they try to promote this kind of business through trade fairs. This year they are participating in Kintex at Ilsan Gyeongi and also in Komarine at Busan.
Mr. Danieal Weißenbacher is currently working as an intern for Dr. Franz Schröder and he told us about economy in Austria, how it looks like. He said, Austrian economy is organized as a social market economy. It means, it’s a combination of a free market and also some social policies. And he also said, Austria is a very wealthy country and compared to other countries in the world, It’s constant direct in the top fifteen countries of the wealthiest countries by the capital GDP. And the GDP distribute to every percent. Austria has total GDP about 317 billion Euro, which is about 210 billion US Dollar.

Dr. Franz Schröder said, especially in the german cars (BMW, Volkswagen, Audi, Mercedes Benz) they have lot of Austrian parts. Specially Germany and Austria share same language and sometime of history. And they are neighbor. And it’s easy for them to help economic relations. So the companies are very much cooperating each other. And he also said, the relationship between Austria and Germany is similar to that between Korea and China. And Austrian products are useful in German products. In German machinery, in German cars…

We would like to thank Dr. Franz Schröder and Mr. Daniel Weißenbacher for visiting our class and useful presentation. through their presentation, we could learn about “Advantage Austria”, Austrian economy, its culture and etc. Their speech was very interesting. And we would like to say also thank you to the professors for providing meaningful time.
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Dr. Franz Schröder and Mr. Daniel Weißenbacher from Advantage Austria Seoul gave a special lecture in Incheon National University, on May 8, about Austrian economics, business, and current market condition between Austria and Korea.
Advantage Austria Seoul is the organization provides financial information and business development services for Austrian and Korean companies. Advantage Austria Seoul helps Austrian companies expand its business to Korea, and assists Korean companies find Austrian business partners and enter the Austrian market. They give business information and opportunities through web service, lecture, and Austrian pavilion, their own pavilion which offer business information through various events and expositions.
Mr. Danieal Weißenbacher gave us a full information about Economy of Austria, mainly with real GDP. Austria has social market economy blended with free market system. Austria is one of the 14 richest countries in the world in terms of GDP per capita, having a GDP per capita approximately same with profit of Samsung. Austria has around 290,000 tourists visiting each year and this is one of the main factors of Austrian economy. Production makes up about 20% of Austrian GDP, retail and health care make about 6%. And being a part of EU helps Austria to engage ro join the world market.
Tax rates in Austria is very high. Austrian citizens pay more than 70% of their income and business taxation is also high. This taxation system guarantee social welfare programmes, social security and the pension system.
Dr. Franz Schröder explained us about Austrian company and industry. Since production cost is very high in Austria, Austrian companies product chiefly in their overseas plant. There is only few of factory in Austria because of the production cost and also their environmental policy. Since they have strict environmental policy, Austria could preserve the beautiful nature and every lake is edible.
Germany and Austria share language and some kind of history. Germany is the biggest cooperating country with Austria and the next is USA. Company cooperation between Austria and Korea is also great. Major exports to Korea are automotive(BMW mini, BMW 5), machinery(plastic, metal products, pannels…), food(pork, especially pork belly. From among this, plastic is one of the important commodities in Austria. Specially, Vienna, geographically it’s small but they have great technology and education system and it was ranked one of the richest region within Europe.